As the COVID-19 pandemic unfolded in March of 2020 and the world was put on hold, the health, wellness, and fitness industry was met with an incredible amount of uncertainty. Overnight, fitness businesses were shut down with no definite date or plan for reopening.
As a gym owner, you’re busy with the day-to-day operations of your gym or studio — whether that’s running classes outside, virtually, or at full capacity indoors. You don’t have time to keep up with what’s happening in the rest of the industry, in your state or across the country.
But you need answers. How does your business compare to other gyms or studios in your state, the country, and even the rest of world? Are things improving or getting worse?
To help, we sought to provide a resource for fitness businesses to use in navigating their new, ever-changing reality. Businesses needed trusted data to make informed decisions and tackle whatever came next. That’s why we created the Insights x Impact report.
Powered by our own Performance Analytics technology, our monthly report and analysis broke down the latest fitness industry statistics, empowering businesses to turn insights into action through trusted recommendations.
Boutique Fitness Studio Recovery Data
From martial arts, yoga, and spin studios to CrossFit gyms, the boutique fitness space is as diverse as it is widespread. As small businesses with smaller memberships and staffs, boutique studios were definitely hit hard by COVID-19 related shutdowns, but that didn’t stop them from continuing to reach and impact their communities during a difficult time.
One of the things boutique studios did remarkably well throughout the pandemic was remain agile and innovate to reach their members at every stage of re-opening.
In states where fitness facilities were entirely closed, boutique businesses were quick to set up virtual options and weekly live-streamed workouts, helping studios maintain a minimum level of revenue. In states that rolled out reopening plans in late spring and early summer, recovery followed soon after with increased revenue and check-ins.
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Get the Report
As you continue to forge on into 2021, it’s helpful to know exactly what you’ve been through. We compiled all of our monthly data from 2020 into a single report.
Divided into reports for three distinct markets encompassing nonprofit organizations, health clubs, and boutique fitness studios, Insights x Impact includes percent-to-normal data on revenue, member check-ins, joins, holds, cancellations, and more.
Get your free copy of the report below.