How YOU Can Be Part of Our 2017 Benchmark Reports

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As a fitness business owner, we have a hunch that you’ve probably asked yourself at some point what competing businesses are doing to create success for themselves. Maybe you’ve asked questions like:

  • How much do they charge for memberships?
  • How much do they pay their staff members?
  • What do their profit and loss statements look like?
  • Do they offer discounts? If so, how much are they discounting memberships by?

In an effort to help answer these questions, we launched our first-ever Benchmark Reports last year. These reports are aimed at providing business owners, like you, with the most detailed financial performance data in the industry to help you make strategic business decisions. You can get your free copy by clicking on the links below:

We are currently in the process of gathering data for our 2017 Benchmark Reports and would love your help creating them! To gather this data, we’ve created surveys that take around 10-15 minutes to complete. These surveys ask a series of financial, operational and emotional questions. You’ll find questions about:

  • How large your business is in terms of square footage and member base
  • Which types of classes you offer and the number of classes offered each day
  • How many staff members you employ and how much you pay them
  • What types of membership options you provide
  • Whether or not you discount memberships
  • How you go about marketing your business

We invite you to take this survey to have data for your business included in our 2017 Benchmark Reports. If you’d like to participate, simply click on the link most applicable to your business to get started:

As a way to thank you for participating in the survey, we’re giving away some awesome prizes! For each survey, we’re giving the grand prize of one $1,000 Visa gift card to one random participant. We’re also raffling off five $250 Visa gift cards as well. In addition to potentially winning some cash, by taking the survey, you’ll receive an advanced copy of the report once it’s ready.

Interested in learning more about these surveys? Check out our list of common survey FAQs here. If you have questions about any of the information within the survey, feel free to get in touch with our survey team by sending an email to zpdata@zenplanner.com.

Cheers to your success!

Tiffany Houkom

Tiffany Houkom, Search Engine Marketing Specialist
Zen Planner

Born and raised in Denver, Tiffany is a Colorado girl to her core. From snowboarding and hiking to working out at her neighborhood CrossFit® box, Tiffany has a hard time sitting still. Professionally, Tiffany has over six years of digital marketing experience, and currently serves as Zen Planner’s Search Engine Marketing Specialist.

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