Workout and Fitness Tracking is Hot. Are You Offering it for Your Members?

Fitness trackers are all the rage right now. From bands and clips, to apps, watches and now stylish Swarovski fitness bracelets, fitness tracking devices were some of the hottest items at the 2015 Consumer Electronics Show. Yes, these trackers are everywhere, and sure, they’re pretty cool. But just like any other piece of new, trending technology, they do have their downsides…

By Kelli Sweeting | January 30, 2015

Three Ways You Can Use Email Marketing to Grow Your Fitness Business

If you’ve ever purchased anything online, you likely have also received a follow up email that offers you additional items that you might be interested in. I have two school-aged children who seem to grow out of clothes as soon as we rip the tags off. As a result, I’m a frequent flier on sites like Hanna Anderson and OshKosh for kids.

By Kelli Sweeting | January 26, 2015

How to Grow Your Gym with Effective Marketing Part Two—Utilizing Client Referrals and Creating a Dynamic Web Presence

In our first post on growing your gym through effective marketing techniques, we introduced the three legs concept and its importance in the fitness industry. We discussed how to avoid the commodity marketplace trap and how to grow a name for yourself through community involvement. In this post, we’ll move on to the second and third legs: client referrals and creating a dynamic web presence. Read more.

By Kelli Sweeting | January 22, 2015

Key Lessons Learned From Martial Arts and MMA Business Owners (Part 1)

Our team has had the honor of getting to know thousands of fitness business owners during our eight years serving this community. Throughout countless conversations, we’ve picked up some recurring takeaways that can help you steer your business to success. Told with stories of our wonderful customers, here are the first three of eight key lessons we’ve heard from Martial Arts and MMA business owners.

By Kelli Sweeting | January 20, 2015